Every platform has policies against false or illegitimate reviews, but they almost always stay up, because nobody knows how to appeal them properly. We are experts at appealing them.
You send us your profile, and we send you back a curated list of the reviews with high potential for appeal, and a quote.
The argument for paying experts to appeal false reviews is that leaving a baseless complaint up is expensive.
That expense is the customers you never get: the ones who read the review and decide not to reach out. Here is the published work on it.
Shoppers who came across a single negative review bought less often and were more likely to click away to a competing product instead. Averaged over everyone who reached the page, the implied fall in demand was about 8.4%.
Marton Varga & Paulo Albuquerque · Journal of Marketing Research 61(5):803–820 (2024) · clickstream data from a large online retailer, using the order in which the site displayed reviews to establish who actually saw a negative one
One-star reviews shifted sales further than five-star reviews did. The authors attribute the asymmetry to credibility: a seller can arrange praise and cannot arrange complaints.
Judith Chevalier & Dina Mayzlin · Journal of Marketing Research 43(3):345–354 (2006) · the same titles compared across two competing retailers, which cancels out demand shocks common to both
New patient volume fell 2.3% to 2.6% after a single one-star review, and had still not recovered sixteen weeks later. The authors call that effect limited, and on their own numbers it is: fewer than one appointment a week.
Adam Block, Medha Reddy & Ella Corkum · American Journal of Managed Care 29(10):528–531 (2023) · 1.12 million new-patient appointments at one large practice, 2015–2018
Half a star of displayed rating moved demand by roughly 5%, through units sold rather than price. The effect was strongest for products from brands nobody recognises, and absent altogether for well-known ones.
Evan Magnusson · The Journal of Industrial Economics 70(3):525–564 (2022) · regression discontinuity on a retailer's rating-rounding threshold
A national brand or a large corporation can absorb a bad review, because customers already know what they are getting and one complaint does not change that.
A small, independent business depends largely on its online review profile as its reputation. A false negative review has a measurable cost in customer acquisition.
Published findings about ratings and reviews in general. None of them is a projection for any specific profile.
The test
Two things have to be true. The review states something untrue about your business, and that falsehood makes you look worse than you were.
A largely accurate review can still qualify on a single false line. Those are common. Often we can establish it from public material alone, and we never need access to your Google account.
Price
$600 per review, base fee
A long review, one with a photo, and a five-year-old review all cost the same. An order covering several reviews is discounted against that.
Your first review carries nothing upfront. Once it comes down you pay $350 for it, and if you go on to order nine or more further appeals we waive that too. It is a one-time arrangement for a new client.
Standing policy
A fair account of a real experience stays up. We can file against those and we don't, which makes this a choice about what we sell.
What a given set of removals does to your displayed rating is arithmetic you can run yourself, off your own public review histogram, before you agree to anything.
BBB and TripAdvisor
We work both. They run differently from Google, so we quote them per profile.
A review we removed that reappears within sixty days gets filed again at no charge. If it stays up the second time, you get back what you paid for that review.
Not one review we have taken down has ever come back. No client has ever had to make a claim under this warranty, which is how we know.
We do not publish our clients: no names, no logos, no screenshots, and no case studies that resolve to an identifiable business. That holds even when a client offers, and it is the same protection you are getting.
Send a link to your profile and the reviews you have a problem with. You get back the list we would take, the list we would decline, and what each removal would do to your displayed rating. No charge for that, and it puts you under no obligation.